What’s the payback to a practice?
Invest on the Front End
The biggest costs in neurofeedback are in training and in the time it takes you to see clients. Our experience is to invest more in training, mentoring, and excellent equipment for the fastest payback. Being productive with clients is the payback many times over. If it takes you six months longer to be really productive, and we’ve seen new clinicians need 12 months, it costs you a lot. Remember, one client will likely bill $2,000-$4,000, depending on their situation. Being competent and confident to see clients even one month sooner matters.
The more competent and confident clinicians are, the faster they can add new clients. Being successful with clients makes for a successful practice. The faster you’re successful, the more demand you’ll experience for neurofeedback. Your goal is to get skilled at neurofeedback as quickly as possible.
Some projections help. If the average client comes for 35 sessions total (some will come more, some less), and you receive “X” dollars per client, how do you assign the cost of your time? Are you doing the work yourself? Include the intake which is longer and may involve additional tests and assessments. Are you adding client hours, or is this simply replacing hours that you already have filled with other appointments? Will you opt to get help via technicians, and if so, how soon? How do they get trained?
Computing the Numbers
It’s very helpful to do a cash projection by month. Neurofeedback Solutions has a spreadsheet model that can help compute cash projections for a practice. The model is customized per client, because each practice is unique and has its own parameters.