Practice building
Call 561-747-0565 or email mcohen@aboutneurofeedback.com
We have access to a lot of marketing experience. We've helped clients grow practices in neurofeedback, we've seen how practices are built, we've seen what works, and a lot of what doesn't.
Marketing requires experience, testing, caution, and action. It requires the ability to interpret results and evolve the process for maximum impact. In any business (not just neurofeedback) you can throw money away faster on marketing than any other issue. How to develop a business (and it is one) is not what most clinicians have studied.
Questions and issues we help you address
What advertising should you do, if any? What are the best media targets. What about using PR? Do you want to targeting professional referrals, consumers, or both? What strategies can you use? Are you going to do mailings or emails to build your practice over time? If so, how? Who's going to do all the marketing work (clinicians often aren't great at this).
What do you say in presentations? Who and where should you present to? Can you use PR effectively for this?
How important is a web site and how can you best use it? How useful is joining on-line lists and which ones to join? Does your office location, size, layout and ambience fit your growth goals? What are my growth goals?
How do you talk on the phone to clients? Do pricing strategies matter? How are we going to talk about insurance?
When do you decide something works, and when to give up a strategy?
CAUTION: Don't go out and hire a high powered marketing type who doesn't know neurofeedback unless you are willing to pay them for their mistakes and their successes. If you pick one, always do a lot of testing and spend cautiously.
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